On the other hand, pointier shapes make us think of danger. Rounder shapes like circles and ovals are generally associated with safety and children - throughout evolution, few round things could harm us.
Their effect on our psyche is partly due to our evolutionary upbringing - some shapes instill comfort, others make us cautious. Too often we fail to notice how they influence us too. In our daily lives, we tend to forget that shapes surround us.
ELEMENTS AND PRINCIPLES OF DESIGN SERIES
We can deconstruct the world we live in into a series of basic geometric and natural forms. Lines can be thin and thick, horizontal, vertical, and diagonal, curved and zigzagged, dashed, and dotted - all of them can be used to convey meaning and shape experiences.Įverything is made of shapes which, in turn, are made of lines. More importantly, we can curve and combine them to create rich meaning through different shapes and patterns due to how fundamentally simple lines are. It’s interesting how such a simple element can yield such a strong effect on our attention and have such a complex meaning in the modern visual grammar. We use them to separate and organize space, outline and contour objects, emphasize certain elements, draw attention, and so forth. They have a vast spectrum of functions and purposes. Lines are the most seamless and most powerful elements of design. Basic Design Elementsīefore we dive into the central principles of design, let’s explore its basic elements. Fundamentally, it helps us shape the world we live in and impact the way we perceive reality. As designs become more complex, they evoke feelings that form experiences. Therefore, it’s safe to say that design is the arrangement of visual elements that aims to solve a real-world problem.
Furthermore, it can often be done to the detriment of beauty.Ī design’s end goal is to find an innovative solution this solution’s prettification is a secondary matter. While there’s a lot to debate in this viewpoint, one thing is for sure - the purpose of design is to solve problems. Some designers go as far as to insist that there’s pretty much no overlap between the two. However, its spirit is much more pragmatic.ĭesign isn’t art per se. We often mistakenly believe that it has a decorative function - it’s meant to make things pretty and appealing. Let’s dive right in, shall we? But First - What Is Design?Īn essential first step on the journey towards good design is understanding what it is at its core. In today’s article, we’ll take a closer look at these rules, along with the building blocks of design that will help you create great products with little effort or experience. Luckily, hundreds of years of work with paintings and graphics have provided us with a series of vital rules that guide designers to this day. The beauty of this craft is that it’s accessible to all, given that they have a surface level understanding of its principles and the basic design elements.
Good design isn’t about many years of practice and thousands of hours spent in graphic editor tools. Basic Design Elements and the Principles of Design
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